The organisation seeks to empower young girls in rural areas with technical computing skills (coding) for them to access the global digital global job market as well as contribute towards the development of their communities. As part of the fourth industrial revolution, Africa has the plenipotentiary to train and grow this skill set, with a specific focus on females, to negotiate the gender imbalance being experienced in the sector regionally due to cultural, social, economic and lack of know knowledge practice. It is against this founding ethos that the logo was designed- to communicate collaboration, empowerment and celebration of women who have been uplifted due to code.
The logo is inspired from code HTML language and is then stylised to show two females who have come together to celebrate their success in understanding code, being empowered by code as well as achieving global success through code. The two female whose hands are held together, present a modern, clean yet sophisticated feel that has a Southern African chevron and dot pattern to communicate it roots/origin (African) coupled with the vibrant palette of colour which presents a joyful mood. The logo has "earth" colours which also communicate the fact that we are an organisation that is focused on communities rooted in disadvantaged setups, seeking to go forward (Green arrow) as well as a recap (orange arrow) on what can make this ethos and vision possible, protecting the vulnerable at the heart of rural setups in the region (The dots). We are here to recode (modernise traditional thinking) and encode the future (instill digital practice) of the digital landscape for all females who need access to digital/coding skills in rural communities.